Environmental and Consumer Influences Analysis Essay

People should not be locked into the use of one or two categories of products, therefore companies commit to blow up their brands to fit into the lives of consumers. People ar unique and so argon the preferences of their of necessity and wants. A basic product such as backwash detergent that so many consumers use on a continuing hind end can be affected solely by the consumer. There be many factors that influence consumer gets, psychological and genial cosmos the main facts. Everything from motives, erudition and steads contribute to the influence consumer behavior toward the products. I want to explore tierce external factor traits and the set up they have on a kind, ecological and heathen consumer plain. CulturalThe factors that influence consumer behavior toward laundry detergent buys are personal and from family among other. It is almost guaranteed that whatever detergent that was apply in the nominate during their childhood will be the detergent they buy in t heir big(a) age. Ironically they can choose from to a greater extent than 80 different laundry detergents in the United States. Personality to a fault can have an opposition on choice, however which brand they decide to secure is what they will purchase on a consistent basis, is generally a recognizable localise and regularity to cultural behavior. When dealing with consumers from two different cultural backgrounds are married then they have to make a compromise. This in arise creates a new cultural buying desire for the next generation. From the eyeshot side of it when growing up the thought and idea of laundry sludge does not appeal to you. All you be intimate is that your clothes are sportsmanlike and they smell good.As youget older your perspective flips and you take strike erupt of the brand use and how effectively it works. Once out on your consume you either, stay with the product you grew up with or you make a change. It is your strength toward the long history of the product you use, more(prenominal) importantly you trust in your parents judgment as to why they chose the product they used so therefore you use it without really noticing. Tide and Gain has a great commission of advertising toward good wholesome family values. This in itself is why they both are the top leadership brands in sales. These two products among others have also learned from extensive studies to not only tap into the social aspect of the customer, but to also look into the social aspect relevant to the environment. Detergents at a time reach out and advise to the environmental side of a new social chemical group.In other intelligence agencys being more environmental friendly, this along with the psychological need helps to create the tactual sensationing of doing more for the environmental needs of the world and still holding true to family values. Consumers tactile sensation empowered when they go to the store to purchase the detergent for his or her fami ly. separately consumer has buying power and that power determins which brand is worth the money he or she has earned. Manufactures know and understand this hence why they try to securities industry toward the emotional, historical or strongest social grouping to keep that market evoke in staying loyal to that brand. SocialAs consumers we are either pressured or constantly being influenced as to what, when and how we should spend our money. Marketers have learned to boost on most if not all social media, plus word of mouth. Detergent fits into social marketing with young people cause most of the time clothes are washed in a launderette or dorm type atmosphere. When at first the consumer was influenced by cultural and family. Being with his peers can create a different reason for purchasing detergent. If a particular brand is still testing on animals or still using harmful chemicals for the environment, the consumer through social understanding susceptibility make a different ch oice in the detergent they use. bell perception plays a part in the choice also. Consumers want to know that there hard earned money is being spent on fair and liable products. Marketers take this into effect when advertising. A consumers attitude toward something that might be overpriced and did not work will not be apt to make the same purchaseagain.This get word affects expectations, and interest. When converse comes up as to what detergent you use a negative experience will result in notifying shoes within their social group as to why not to use product so and so. I know it seems far fetch that the younger generation sits around and negotiation about laundry detergent. However in the middle class families do talk about things like this. This external factor affects consumer behavior in many ways, considering that America is actively changing. Society has undergone a constant change in response to the development of new technology. Laundry detergent has changed its formula t o meet the needs of a socially environmentally aware society, and so has new washing machines. EcologicalThe ecological factors that affect consumer behavior are physical and social surroundings. The physical surroundings of the consumer at the time of purchase can affect the brand purchase if the store does not maintain the brand of choice. Then the consumer can choose another brand that they feel is close enough to the brand they normally purchase. This is why most stores now carry a store brand that is located close to the leading brand. Pricing plays a part also, with prices increasing and the economy still nerve-wracking to make its way back into good standings. It no longer seems reasonable to pay high prices for a product when you get a resembling product that does the exact same thing but at a lesser price. Then we look again at the environment effects of the way we shop. We now have more environmental friendly detergents, being able to use cold water rather than hot wate r. We also have less chemicals and better machines to efficiently get more out of the laundry detergent we use.ConclusionThe factors that influence us as consumer to purchase the products we do connects to our psychological and social being. Our motives, perception and attitudes contribute to the influence of goods we consume. Marketers record our behavior toward products to see what mostly influence us to spend the way we spend. It is our external factor is that have the most effects. How we engage in our social environment draws from our cultural background, this also gives way to our ecological consumption of goods.Referencescategory Care. (2012). Retrieved from Proctor and Gamble http//www.pg.com/en_US/brands/household_care/index.shtmlLaundry Products Laundry Detergents. (2012, March 12). Retrieved from The United States environmental Protection Agency http//www.epa.gov/dfe/pubs/projects/formulat/formpart.htm101Psychological Factors. (2012). Retrieved from Medical onditions htt p//medconditions.net/psychological-factor.htmlBagozzi, R. P., Gurhan-Canli, Z., & Priester, J. R. (2002). The Social psychological science of Consumer Behaviour. Philadelphia Pearson.Cherry, K. (n.d.). What Is Personality? Retrieved from About.com psychology http//psychology.about.com/od/overviewofpersonality/a/persondef.htmCherry, K. (n.d.). What Is Social Psychology? Retrieved from About.com Psychology http//psychology.about.com/od/socialpsychology/f/socialpsych.htmChapter 5 Perception and Individual Decision Making. (n.d.). Retrieved from atomic number 20 State University, Sacraimento http//www.csus.edu/indiv/s/sablynskic/Ch5OBE150.htmSchiffman, L. G., & Kanuk, L. L. (2010). Consumer Behavior. Upper Saddle River. NJ Pearson.